Google Created an AR Experience to Tell the Story of the Stonewall Riots – Adweek Posted On
Marketing

Google Created an AR Experience to Tell the Story of the Stonewall Riots – Adweek

Posted By vanesautami

To commemorate the LGBTQ rights movement in New York City, Google has created a digital monument for the 50th anniversary of the Stonewall riots.On Tuesday, Google—along with The Lesbian, Gay, Bisexual & Transgender Community Center and the National Park Service—unveiled an interactive augmented-reality experience. The AR experience and accompanying website tell the story of the […]

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Connected TV Doesn’t Offer the Best of Both Worlds Yet – Adweek Posted On
Marketing

Connected TV Doesn’t Offer the Best of Both Worlds Yet

Posted By vanesautami

Advanced television, in the form of CTV and OTT inventory, is said to combine the best elements of traditional TV (in terms of quality media content) along with the relevance of digital (in terms of hyper targeting).The net result is a near-utopia for the media industry, with media buyers willing to pay higher inventory prices […]

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Marketing

The Ultimate Guide to Community Management

Posted By vanesautami

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as […]

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