AR and VR in Retail Marketing Posted On
Marketing

AR and VR in Retail Marketing

Posted By vanesautami

Innovations, including digital experiential technologies, are redefining everyday processes and influencing a variety of industries, from retail to real estate. Brands are now using those technologies to improve how a consumer can interact with their products and services, in the process improving their bottom lines. Though companies have a laundry list of innovations to choose […]

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Marketing

The Best 10 Online Marketing Tools for Small Businesses

Posted By vanesautami

Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can’t do it alone. Fortunately, there are plenty of […]

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Ways to Boost ABM Success: Expert Advice Posted On
Marketing

Ways to Boost ABM Success: Expert Advice

Posted By vanesautami

There’s a reason account-based marketing is exploding in popularity within the B2B world, and it isn’t because it’s the newest shiny-object bandwagon to jump on. It’s because ABM is the solution to making B2B marketing more effective than ever before. We spoke with seven B2B marketing leaders who are seeing firsthand just how effective ABM […]

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Marketing

The Ultimate List of Types of Marketing [40 and Counting]

Posted By vanesautami

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then, sprouting many […]

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Google Created an AR Experience to Tell the Story of the Stonewall Riots – Adweek Posted On
Marketing

Google Created an AR Experience to Tell the Story of the Stonewall Riots – Adweek

Posted By vanesautami

To commemorate the LGBTQ rights movement in New York City, Google has created a digital monument for the 50th anniversary of the Stonewall riots.On Tuesday, Google—along with The Lesbian, Gay, Bisexual & Transgender Community Center and the National Park Service—unveiled an interactive augmented-reality experience. The AR experience and accompanying website tell the story of the […]

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