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Which is the best share to invest for long term?


Which is the best share to invest for long term?

Are you interested to invest in shares for the long term? But you are confused which will be the best shares to invest, here we have a solution for you. If you are a regular short-term investor then giving a reasonable try on investing in the long term will be a great idea, but if this is your very first time then directly jumping upon long term investment on shares will be the worst nightmare for you. So, in this article, we will let you know the best stocks to buy in India for the long term so that you will have good chances of a risk-free investing.

Why choose Long term investment over Short term investment?

Assets with short term investments have higher chances of volatility risk if anyone tends to have higher returns where as long term investment will lead you to have a guarantee of higher returns. If you are saving money for long term investments then this will help you to provide tax advantages on capital gains. There are also some of the safest long-term investments available in the market like mutual funds, municipal bonds, etc to have good lower risk investments. Now let us jump to discuss solid facts to know what are the best stocks to buy in India for the long term. Follow the below-mentioned points:

  • APL Apollo Tubes Pt. Ltd.

Image result for Apollo Tubes

The APL Apollo Tubes Pt. Ltd. Is the largest Electric Welded Resistance steel pipes manufacturing company in Asia. It exports its manufactured products in 20 different countries along in its own region. The average revenue growth of this company is about 19.97% which generates an earnings per share of ₹50.01 (as of March 2019). This makes the company best for investing in long terms.

  • Asian Paints

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Asian Paints is one of the largest paints and coating manufacturers in India which came in light in the year 1945. This company also deals with selling and distribution of products related to home décor, bath fittings etc. Asian pains have seen a market growth of 8% to 12% during the past 5 financial years. As per financial reports of 2019, there has been revenue growth of 9.88% and the net profit growth was 13.30% from the last year. So, if you are looking for a reasonable long-term investment share then Asian paints will be a valuable asset for you as this company has an earnings per share of ₹21.32.

  • Bajaj Finance

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This financial association is a large-cap company and was founded in the year 1987 which has a market cap of 1,44,899 Crore. This company provides loan for business, automobiles, and many more. It has revenue growth of 33.86% from the last financial year along with 34.95% as Net profit growth. With an Earning per share of ₹56.09, this company is also a valuable place for long term share investment.

The above discussed were our top choices for the best stocks to buy in India for long term investment. There are also many other companies where you can invest depending on your choice and research. We hope you liked this article and made your mind clear about long term investment. If you have any queries related to this article please fill in the comment section below and we will get back to you as soon as possible.

Thank You for reading.

How Prepaid Debit Cards Work: An Overview


prepaid debit card works like a credit and checking account combined. Prepaid debit cards are also typically issued by bank holding companies and branded by major credit card companies.

Just like a gift card, money has to be loaded onto a prepaid debit card first before it can be used. The card is used pretty much like a credit card and is accepted in most places where credit cards are honoured.

While the usage aspect of prepaid debit cards are almost identical to that of a credit card, its financial aspect is similar to a checking account. That means any amount used is deducted from the account’s total balance and spending beyond the balance that’s available on the card is not allowed.

The Lowdown on Prepaid Debit Cards

Prepaid cards are deemed a wonderful solution and alternative for various transactions that often requires credit cards. Having prepaid debit cards is also especially helpful for those individuals who don’t trust how banking works, have poor credit scores, or don’t have access to banking services for one reason or another.

Prepaid cards are also considered a popular choice for gift-giving, thanks to the protection they offer in the event of theft or loss. This is also the reason they are slowly replacing cash as the preferred gift.

In addition, unlike cash which cannot be spent online, prepaid debit cards can be used for online transactions. Also, they have something that sets them apart from gift cards. Unlike prepaid debit cards, gift cards can’t be used at ATMs to retrieve cash.

Nowadays, prepaid debit cards are undoubtedly one of the fastest growing niches in the financial sector. In fact, there is a projected growth of 22 percent in the number of prepaid cards that will be used from 2015 to 2020.

Benefits of Prepaid Debit Cards

A prepaid debit card has many amazing benefits. Some of the most notable ones include:

They are safer to use compared to cash. If your prepaid debit card gets lost or stolen, you can recover the amount that’s on the card. The same can’t be said for cash that’s lost or stolen.

They are convenient to use. Unlike credit cards where you have to undergo strict financial and background checks, getting a prepaid card is pretty much straightforward. What’s even more amazing is a prepaid debit card can be used for purchases even when outside the country.

They can help effectively manage money and prevent overspending. Unlike a credit card where you “borrow” money from the bank for purchase and withdrawal transactions, a prepaid debit card will limit your spending and withdrawals to the amount that’s available on the card.

They can teach young people how to manage money properly. Many parents teach their children how to manage their money accordingly and curb overspending by giving them allowances through their prepaid debit cards.

Since young people often have the tendency to overspend and not appreciate the value of money yet, a prepaid debit card can teach them how to spend within their allocations and the balance that’s available on the card.

AR and VR in Retail Marketing

AR and VR in Retail Marketing

Innovations, including digital experiential technologies, are redefining everyday processes and influencing a variety of industries, from retail to real estate. Brands are now using those technologies to improve how a consumer can interact with their products and services, in the process improving their bottom lines.
Though companies have a laundry list of innovations to choose from, many are turning to augmented reality (AR) and virtual reality (VR) to better promote their products.
According to recent research, the AR and VR market is predicted to reach $215 billion by 2021, and as enterprise AR and VR solutions emerge, these advanced technologies are going to go beyond the gaming and entertainment industries.
With the unmatched potential to eliminate visualization barriers, overlay 3D images on a screen during shopping experiences, and immerse consumers in virtual environments to view products, these technologies are poised to revolutionize marketing efforts and drive quick conversions.

As the technology continues to develop, brands are implementing AR into their marketing initiatives in various ways; some of the most powerful use cases include social media-driven campaigns, virtual in-store displays, and mobile apps with AR capabilities to try products from the comfort of your home.

Social Media Marketing Campaigns

It’s no secret that consumers spend a significant amount of time on social media. With billions of users worldwide, social platforms present an immense engagement and marketing opportunity for brands to reach their target audience and track valuable data.
Facebook alone has more than two billion users, followed by Instagram with one billion and Twitter with close to 330 million. Though it has become the norm for retailers to create a social media presence through company profiles, a new approach has recently emerged—using these channels to connect with shoppers and promote their products, bringing the content into the users’ physical space.
Since the introduction of Facebook’s AR ads capabilities, many brands—including Michael Kors, Pottery Barn, Bobbi Brown, and Wayfair—have turned to the platform to produce interactive ads that allow users to virtually try on products, envision how a piece of furniture will look in a space, and explore a new game.
By providing the unique opportunity for brands to better connect with consumers and showcase their items online, AR and VR experiences are transforming traditional marketing efforts. Furthermore, these technologies will continue to evolve as other social platforms invest in the technology.

Virtual In-Store Displays

Companies are also turning to interactive in-store displays. Because many consumers prefer the convenience of shopping online, traditional brick-and-mortar stores are going digital to appeal to customers. Through more realistic, immersive models of items that are for sale and digital displays, retailers are looking for ways to catch the eye of consumers as they walk by.
For example, some retailers are installing AR devices that allow consumers to digitally “try on” products:
Topshop introduced its Kinect Fitting Room, an AR screen that allows shoppers to simply swipe through products to see how they would fit all without having to step into a dressing room. Lowe’s unveiled its hologram experience, allowing shoppers to use a Microsoft HoloLens headset to virtual decorate their homes using Lowes products.Other retailers, in hopes of getting consumers through the doors, are placing AR screens in their storefronts, enabling consumers to interact with the technology as they walk by. Zara is taking things one step further, creating empty, yet appealing, storefront displays that encourage consumers to download an AR app so they can interact with products, drawing shoppers in store.

AR and VR Apps

Since the introduction of Apple’s ARKit and Google’s ARCore, billions of users now have access to AR-based technology on the phones in their pockets. By simply downloading AR-enabled apps, consumers can immediately overlay digital items in the real world through their devices so that they can interact with, shop, and purchase 3D representations of actual products.
In retail, this presents immense marketing opportunities for brands. Consumers value the convenience of online shopping, but, for example, it’s difficult to purchase large products like sofas and home décor when you can’t envision the size of the product or how it’ll look with your current furnishings. That’s true of real estate, as well, with companies such as Sotheby’s International Realty building custom virtual staging applications so prospective buyers can see different styles and configurations while exploring a home’s potential. AR allows consumers to see how these elements look and fit in their space, increasing purchase confidence.
Now, many brands are investing in or developing AR apps that allow consumers to bring the dressing rooms and showrooms to their homes:
Gap unveiled its virtual dressing room, which lets users virtually try on products anywhere and at any time.Ray-Ban unveiled its Virtual Try-On app, which allows consumers to see how specific frames would look on, share them with friends and purchase them through the app.Wayfair and other home furnishings retailers have implemented AR-based apps so users can envision how a piece of furniture will match a specific décor or fit in a space.Unmatched Potential
Even as new AR and VR experiences continue to be developed, it’s already evident that they present unparalleled potential for marketing in the retail industry. Their enterprise applications indicate continued growth across various industries, and the brands that don’t invest in these technologies and evolve their strategic marketing efforts risk being left behind.
So, what can retailers do today to get ahead, stay ahead, and ensure long-term success?
Familiarize themselves with the capabilities and their use casesInvest in solutions that make the most sense for their specific audiencesLook to those developing the content that fuels these immersive technologiesRetailers can leverage AR and VR experiences to propel their marketing initiatives, capture consumers’ attention, and drive sales while enhancing the overall shopper experience.

The Best 10 Online Marketing Tools for Small Businesses


Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor.

Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can’t do it alone. Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution.
If you work for a small business, it’s particularly imperative you find tools to help you manage the wide scope of your marketing demands.
Here’s the problem, though — the landscape of online marketing tools available now is huge, and it’s only growing.
For instance, just look at the latest Marketing Technology Landscape:

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7,040 tools … I’m willing to bet you don’t have time to sift through that pile of technology.
To help you find the best online marketing tool for your business’ needs, I’ve compiled a list of the 18 I use and love. Keep reading to learn about tools that will help you attract, engage, and delight both new and existing customers.

Online Marketing Tools for Small Businesses

1. HubSpot
Price: Free, or up to $3,200 per month for enterprise, depending on your plan
HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.
Several of HubSpot’s products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer.
Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), it’s highly likely you’ll be able to integrate and use them with HubSpot.

2. BuzzSumo
Price: Paid plans start at $79 per month
BuzzSumo connects influencers with companies looking the partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations.
BuzzSumo also gives you the ability to view past trending topics and mentions. The analytics feature can give you a peek at what you should be monitoring, as well as areas you can improve.
Finally, you can use the tool to analyze the content most shared and referenced. Who is linking to it and sharing it, what do their follower counts look like, and how can you get on their radar? BuzzSumo helps you answer this.

3. Proof
Price: Tiered pricing based on the volume of your website traffic, starting at $24 per month
Proof is designed to help you display your social proof on your website in the most effective and convincing way possible. It’s very easy to download — all you have to do is copy and paste their pixel onto your site page.
Once you paste the pixel, it will integrate with your site (or CRM) and show your targeted customers:
Social media posts
Video testimonials
Hot streak notifications
Live Visitor counts
Additionally, you can get a look at your customer’s demographics by looking at their Visitor ID information.

4. Survey Anyplace
Price: Tiered pricing, starts free and goes to $42+ per month for enterprise
Survey Anyplace has streamlined the survey creation experience by allowing you to build your own surveys and tailor them to your brand’s unique needs.
Far from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it’s quick and simple, with a heavy visual emphasis if desired.
The more accurate data you get from your users, the better your insights can be — ultimately, surveys are one step in the direction of increasing your conversions.

5. Trello
Price: Tiered pricing, starts free and goes to $42+ per month for enterprise
Trello is a content brainstorming and calendar service that allows you to collaboratively create and share ideas across multiple individuals and teams.
It operates more as a content planner than content scheduler — you can create notecards for article topics, marketing campaigns, or other subjects your team may focus on. On each card, users can take notes, record instructions, update the project status, and assign cards to certain people.
Trello is a comprehensive tool for content strategists looking to really plan out their editorial calendar.

6. Google Analytics
Price: Free for the standard version, $150,000 for Google Analytics 360
Analytics is a free service offered by Google that allows you to track and analyze customer data. It’s the most ubiquitous analytics tool on the web, and for good reason — it’s simple to use, but it’s also powerful and highly customizable.
While all it takes to get started is a simple javascript snippet (best implemented via Google Tag Manager), what you can do with the tool is really only limited by your imagination (and possibly your developer’s time). I don’t know many marketers who don’t have at least a very basic understanding of Google Analytics traffic reports.

7. MailChimp
Price: Tiered pricing, free to $199
MailChimp is a popular email marketing tool and offers several key features:
Website traffic tracking
Email templates
Drip campaign design
Widespread software integrations
It’s free for small companies
MailChimp automates your emails and makes campaign design a breeze. It’s a simple tool to use, although some of their marketing automation features are a bit limited. If you want something more robust, you might want to consider a tool such as Autopilot or HubSpot. But if you’re just starting out, MailChimp is great.

8. Canva
Price: Plans start free, $12.95 per month for teams, or custom pricing for enterprise
Canva is a subscription service for people who need web design to be easy and might not have the budget for a full-time graphic designer. Optimized for mobile, Canva makes design easy for amateurs with its visually appealing drag-and-drop features.
You can create shapes, logos, charts, graphs, and your own presentations with custom fonts using the design tools available in Canva. If you’re an employer, you can also check on the status of projects assigned to your employees on a deadline.
It has millions of images in its library and access to them is right at your fingertips.

9. Screaming Frog
Price: Two plans are available — one is free, and the advanced plan is $194.33 (USD)
This service is a website crawler that is designed to help identify your SEO issues in URLs and web pages. It will flag site issues like:
Broken links
Duplicate content
Page titles
This is one of the stronger SEO tools on the market and is a great way to analyze the technical components of your website to make sure you’re well-optimized for search engines. Even in a simple use case, it’s awesome for finding broken links and website architecture.

10. Crazy Egg
Price: Tiered pricing, plans range from $24 per month to $249 per month
Crazy Egg is a data collection tool for you to gain insights into your customers through testing. The service offers customers a range of tools, including:
Click reports
Heat maps
User session recordings
A/B testing tools
Scroll maps
All of these tools will help you gain insight into how your customers use your site, what they look at and for how long, and areas of friction that prevent conversion. This can improve the usability of your site, and will likely increase conversions as a result.

Ultimately, these are my favorite online marketing tools essential for small businesses. From lead capture to SEO research to analytics, these tools are capable of helping you create a fully integrated and successful long-term marketing strategy. If you’re looking to get up and running with a simple but effective stack, these tools will help you get there.

Ways to Boost ABM Success: Expert Advice

Ways to Boost ABM Success: Expert Advice

There’s a reason account-based marketing is exploding in popularity within the B2B world, and it isn’t because it’s the newest shiny-object bandwagon to jump on. It’s because ABM is the solution to making B2B marketing more effective than ever before.
We spoke with seven B2B marketing leaders who are seeing firsthand just how effective ABM can be. If you’ve been searching for advice and inspiration to supercharge your ABM initiative, read on. Here’s what the experts told us.

1. Lisa Ames, vice-president of marketing at Lucidworks
“B2B marketers inherently have a sense that there are some accounts that are a better fit for your business than others. So, the starting point for ABM is shifting your thinking to focus marketing efforts on going after those potential customers, not anyone and everyone in your addressable market.”

Lisa offered some encouraging words for B2B marketers ready to explore ABM as a new strategy: If you strip away the sense that ABM is uncharted marketing territory and focus on what you already know about your business priorities, you’ll be off to a good start.

2. Kathy Macchi, vice-president of consulting services as Inverta
“The term ‘ABM’ can mean so many different things today—from marketing to 5,000 accounts to just a handful. You need to develop a charter to define the purpose and the vision for ABM at your organization.”
Kathy explained the importance of developing a charter for your ABM initiative, essentially mapping out the who, what, why, and how of your approach. Kathy advised that marketers not create their ABM charter in a vacuum: To make this strategy snapshot meaningful, she said, you need to bring an ABM leadership team together—with Marketing, Sales, and Operations—to build the charter collaboratively.

3. Dave Rigotti, Marketo’s head of enterprise demand generation and ABM
“Alignment is required if you want to deliver any kind of meaningful return in an ABM program. The No. 1 question to answer is, ‘Are our marketing team’s goals aligned with our sales team’s goals?'”

Dave stressed the importance of building true alignment between Marketing and Sales, saying that the crux of creating real alignment is having shared goals and being incentivized to collaborate on achieving them. As Dave put it, “If Marketing has one set of goals related to lead generation and Sales has another set of goals related to revenue, real alignment is impossible.”

4. Joe Chernov, vice-president of marketing at Pendo
“As B2B marketers, we’ve been indoctrinated to think it’s all about leads. But, for ABM, the focus is accounts, not leads. So, we need to replace the marketing-qualified lead with the marketing-qualified account as the metric for success.”
When we connected with Joe, the focus was on pinpointing the right success metric for ABM. Spoiler alert: it isn’t the MQL. B2B marketers have been trained to think “more, more, more” when generating leads, but sales teams often find these so-called MQLs to be too high-volume and too low-quality. Investing in ABM gives marketers an opportunity to connect with Sales to define a new success metric that makes sense across the board.

5. Brian Kardon, CMO at Fuze
“Before we went all-in with ABM, our spend was roughly 55% people and 45% programmatic. With ABM, that has shifted to be closer to 45% people and 55% programmatic. We are investing in more high-touch selling…. We spend money to give our target accounts something special.”
Brian walked us through his approach to budgeting for ABM success. With a deep understanding of Fuze’s target accounts and a high potential total contract value with each account, Brian and his team are willing to “spend a lot” on engaging target accounts to create opportunities and strengthen relationships. When you narrow your list from everyone in the addressable market to the top accounts that matter most to your business, your marketing dollars can go further with each target account.

6. Lauren Vaccarello, most recently vice-president of marketing at Box
“When you’re building an ABM strategy, before you decide on where to invest time and budget from a program standpoint, sit down…and ask, ‘What do we want to do?’…The decision you make here should guide how you think about programs and tactics.”
Lauren detailed how she and her team had built programs and tactics to advance their ABM mission. Lauren talked us through four areas within her ABM approach:
Intelligence: How can ABM play a role in building account intelligence?Awareness: How can ABM create a tailored digital ecosystem around target accounts?Events: How can ABM create moments of in-person serendipity with key accounts?Sales enablement: How can marketers support sales to capitalize on ABM-driven opportunities?7. Ken Evans, senior director of marketing operations at Fuze

“If you have the luxury of building your ABM strategy and tech stack from scratch, the key question to ask is, ‘How are we going to run this engine, and how do we make sure it keeps running so that we can achieve our goals?'”
Ken emphasized the fundamentals of building a strong ABM strategy and making martech decisions to match. The technologies Fuze uses to fuel its ABM approach fulfill specific purposes, from identifying purchase intent among potential buyers, to keeping the sales enablement engine running, to breaking through the clutter by creating personalized pivotable moments with target accounts.

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Take it from the experts: ABM can be a powerful way to align Marketing and Sales, spur the development of a metric that serves us better than the MQL, and engage and impress target accounts in more meaningful ways.
Got your own I’ve-been-there ABM advice? We’d love to hear it. And be sure to check out our #ABMxAlyce blog series for a deeper dive with each of these ABM experts.
Disclosure: Fuze is a customer of Alyce.