Is Facebook The Future For Movie Rentals

It might be argued that lots of things in daily life have become progressively more ‘social’ – everyday actions including viewing tv, shopping and paying attention to music are processes that may certainly be integrated with social media. The idea of bringing a social aspect into these otherwise individual activities is to make them more interactive and also to develop a community of individuals with common interests who would like to share their opinions.

The latest industry to make ‘social’ will be the movie rental business. On Tuesday 17th January, Lions Gate became the first film studio to simultaneously release a rental option via Facebook included in a motion picture launch where the DVD and Blu-Ray also became available to buy around the same day. The move was done for a number of reasons, to raise awareness of the studio in general, to improve interaction with the movie, and to allow the studio to gain facts about the film viewers for marketing purposes.

Enabling movie rentals for being social can be a clever move, with 800 million active Facebook users worldwide; the studios certainly have a very wide audience. Users are going for to invest added time around the networking site than ever before, considering the variety of applications available individuals don’t must navigate outside the website therefore allowing users to acquire movies to book around the site is smart.

A good thing about renting movies via Facebook is the fact that users can truly interact with the film without leaving the social media marketing site. Normally someone watching a show must end payment focus on the film and continue Facebook or Twitter to publish a comment, whereas as social rentals through Facebook ensures that users can comment from the same platform. โดจิน signifies that when someone watches a rented film on Facebook which their friend has previously seen also on Facebook and possesses commented, the viewer can see their friends comment in the same part of the film in which they wrote it.

Additionally, brands that have taken care of product placement from the movie could be ‘Liked’ – for example, in case a character was drinking a can of coke, the viewer would be able to click about the can to ‘Like’ the Coca-Cola brand, setting up a further dimension of interactivity.

It is anticipated that lots of different services will track inside ‘social’ direction throughout 2012, movie rentals is just the next in the long line, however inside meantime it’s exciting to understand more about these new social adventures.